The Power of Personal Branding in Real Estate

First, for starters, you should care because in a noisy and cluttered world, the need for individuality has never been greater.  In fact real estate profession is the people business and people remember great people through emotions as a result of interactions.  In fact according to the Services Marketing research typically the clients will only remember either extremely positive encounters, when they were delighted, surprised, amazed, inspired or they will recall extremely negative encounters, situations when they were shocked by the service provider’s behavior.  In other words people do not memorize situations which are adequate in nature, in which they expectations matched perceptions. Now, think about how much room we, real estate professionals, have to delight our clients and therefore be remembered and buzzed about resulting in free positive word-of-mouth and referral business.

Secondly, if you do not take the time to define, design and manage your personal brand, someone else will do it for you by default.  These are just Public Relations fundamentals do a quick test: think how will people speak about you if you are to step out of the room? What reputation, image they will describe?

Lastly, your need to control your brand because You are remarkable and special.   The process of creating personal brand is taking charge of your reputation which will allow you to project into the world what is special about you.  Do not let people to make a blind guess!  Discover who you are, your passion, package it and consistently communicate the value of Special You.

This is the basis for success today.  You have to stand out from the rest of the bunch, on your terms, in your unique way.

You do not have to be famous to benefit from Personal Branding.  The goal behind is through Powerful Personal Branding expand exposure, increase your value, and create Bigger You in order to realize you full potential.

Why Blogging for Real Estate: 4 Inspiring reasons to write regularly

There are many compelling business reasons to write regularly. For example, blogging is a high impact marketing tool.  The same is true of newsletter writing.

Here are 4 less obvious benefits to writing regularly, which seldom get mentioned. In many ways, these are just as valuable.

• Writing makes you a better observer. As a result, you notice more of the world around you. You experience more from life.
• Writing helps you think with greater clarity. The process of getting ideas out of your head and onto the page, is a wonderful antidote for foggy thinking.
• Writing is a powerful development tool. To write effectively on any subject, you need to know about that subject. Even better, to write about a subject regularly, you need to constantly learn more.
• Writing is an act of contribution. When you share your ideas or stories with others, you invest in them. You also connect with them. How might that help your business? Think about that for a moment.

Here are 25 reasons, why I recommend business blogging to you.

1. Business blogging encourages you to keep learning, so you have something useful to share.
2. Business blogging can generate regular (daily), targeted business leads. The caveat here, is that you need to learn how to write well and how to market your blog. If you’re prepared to do that, it can improve your business beyond recognition.
3. Business blogging is the best way to build a huge, targeted, professional network. You don’t need Linkedin or any other network, when thousands of people already know who you are, exactly what you do and how to contact you. Think about that for a moment.
4. Business blogging allows you to reach people… lots of people, with your message. That’s because blogging scales to infinity. In other words, a post can reach one person or a million people, yet it still takes you the same amount of time to write it.
5. Business blogging is more fun than watching prime-time TV.
6. Business blogging is also far more rewarding than watching TV.
7. Business blogging publicly demonstrates your ability to show up regularly. Reliability is highly valued in business. Just imagine how useful it would be for you, if your marketplace knew you could be relied upon, before they even spoke to you.
8. Business blogging provides a showcase for your knowledge. This is enormously valuable. People who hire me, know all about my work long before they ever speak with me.
9. Business blogging increases your professional profile, as new people discover you and your work every day.
10. Business blogging gives you the best tool on the planet, for building a community or tribe.
11. Business blogging gives you a voice. If you have something important to say, people will hear you. This is especially the case if you stick with blogging, for long enough to build a large readership. How long does that take? About a week longer than the typical blogger is prepared to invest, before she gives up.
12. Business blogging inspires people to email you, to say how your work helped them. This is far more rewarding than most people imagine.
13. Business blogging makes you a more informed reader, as you understand the work and creativity that people put into their written work.
14. Business blogging causes you to have to regularly dig down deep, really deep, to find something worth sharing. That sounds like hard work, but just as lifting weights builds your physical muscles, digging down deep builds your mental muscles.
15. Business blogging makes you a better communicator. I’m convinced that regular blogging has improved my communication skills across the board, not just in writing.
16. Business blogging is a great way to connect with your marketplace. By making it easy for readers to contact you, you open a valuable channel of communication. This provides you with an insight into what your marketplace is thinking… what matters most to them and what they need. This kind of insight is worth a fortune to your business.
17. Business blogging makes you a lot better at asking questions.
18. Business blogging also encourages you to question your own opinions, to ensure they stand up to scrutiny and are worthy of your readers.
19. Business blogging encourages you to regularly do research, increasing your own knowledge base.
20. Business blogging can get you recognized in the mainstream press, for being named the most influential blog in your industry, by the world’s biggest PR company.
21. Business blogging allows you to build fantastic contacts. 
22. Business blogging teaches you to look at things from more than one perspective. By writing for others, you need to know what the world looks like, through their eyes.
23. Business blogging provides you with a creative outlet, which helps you grow as a person. In fact, blogging has been the most powerful professional development tool I have ever used or researched.
24. Business blogging ensures you remain constantly curious… this is priceless.
25. Business blogging allows you to build a business asset, which grows in value with every passing week.